HOW TO IMPROVE YOUR LINKEDIN PROFILE

23 June 2017

How well does your LinkedIn profile stand out against the other 500 million users? With 85% of recruiters going to LinkedIn before looking at any other recruitment tools, building a strong profile should definitely be on your agenda.

Whether someone is looking to hire for a new position, searching for a new supplier or contemplating a strategic partnership, your profile may be the first impression they get of you. We have come up with 10 top tips to improve your LinkedIn profile for 2017:

 1. Fully complete your profile

This may seem like a given but making sure that your profile is complete is in your best interest. LinkedIn has the ability to show you what needs to be filled out in order to reach 100%, indicating the strength of your profile.

2. Headline

Sitting right next to your name, your headline should not only describe your latest job title but it should be a statement explaining the areas you work in and your core expertise and assets. It’s one of the first things that recruiters see when they view your profile, so make it stand out against others!

3. Update your photo

Successful, confident and trustworthy – these are the qualities that your photo should show. A picture is worth a thousand words, so it’s a worthwhile investment to get a professional headshot.

4. Update current responsibilities

Quite often we are too busy in our daily lives to think about making minor changes to our LinkedIn profile. However, this section of our profile can sometimes be the first thing that people look at so if you have changed jobs or taken on new tasks recently that you think people should know about, take 2 minutes to make sure these are up to date.

 5. Organise your groups

While setting up a LinkedIn profile, many skip past the ‘group’ section, while others aimlessly click on all of them. Take a quick look back and filter through the groups, deleting any that aren’t relevant and joining others that interest you. These should be based on the jobs and locations that appeal to you.

6. Ask for recommendations

LinkedIn recommendations offer a shortcut so that employers don’t have to ask for references later on in the recruitment process. It allows you to build the credibility of your profile as it shows that others want to endorse you publicly.

7. Make it easy to contact you

It is important that people are still able to contact you even if they are not connected to you. Make sure your profile is public in settings so that search engines outside of LinkedIn can find you. Either an email or phone number or both could help boost your opportunities.

8. Customise your URL link

When you join any social media site, a long and impersonal URL link is given to you. Although a minor detail, having a custom URL which best reflects you will add to the professionalism of your page. 3 easy steps to doing this:

  1. Click on your profile
  2. Click edit profile
  3. Click edit under your photo

A good template is http://linkedin.com/in/firstnamelastname

 9. Add multimedia components

Approximately 90% of what we process is visual because we digest this type of info 60,000 times quicker than text. So add multimedia components to your profile to boost its overall appearance and capture the employer’s eye.

10. Include a summary

Sometimes people are too busy to read through your whole profile when scrolling through hundreds of others. By writing a summary, you are able to share important information about your key skills, interests and previous experience quickly and efficiently.

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