18 December 2017

It’s more and more apparent that freelance is becoming an increasingly popular option for both clients and candidates within the PR and communications industry. It can provide variety for candidates and an expedient way for clients to fill a gap in their team.

We asked freelance extraordinaire Lucy Austin for her reasons for choosing freelance and why it is a crucial aspect of PR.


“I chose to go freelance a little while ago because I found myself at a professional crossroads. I needed to revaluate what sector I wanted to work in, and what I wanted out of my career. I went freelance, and have never looked back.”

For PR professionals, freelance offers the opportunity to work across a variety of sectors, agencies and clients whilst feeding the need for excitement and diversity.

“The exposure I get to different ways of working, perspectives and clients helps me grow and evolve. Being freelance means you’re continually being challenged and kept on your toes, and I get a real buzz from that. Every brief we get from our clients is like picking up a puzzle and fixing it.”


For clients, freelance not only helps bridge gaps between hires or provide assistance for upcoming projects, but can help fill gaps in experience or expertise, providing a fresh perspective and new ways of thinking. Each brief requires ever-changing needs and therefore, ever changing talent.  

“If successful communication strategies start with ‘consumer-first’ philosophy, then successful communication agencies should start with an ‘employee-first’ policy.”


“I would say you need to go into it with your eyes wide open. You need to be prepared to give the due diligence from a housekeeping perspective – cosying up with HMRC and ensuring you’re financially secure should you be out of contract for a few weeks. You also need to be able to handle the psychology of that as well, but the world of freelance works for me, and I can’t evangelise about it enough!”

JFL now has its very own Freelance/Interim desk and is managed by our lovely Karolina. Whether you’re looking to take your first steps into freelance, are a frequent freelancer or are a client looking for talent, we would be delighted to help! Please email Karolina@jflrecruit.com for more information.

Here are a few of our top freelance/interim roles: